For my 2019 gag, I thought a little coup des mot on the “World’s Oldest Profession” might be fun.

 


 

New Discovery Suggests Real Estate Is Actually The ‘New’ World’s Oldest Profession

Ancient Cave Paintings Shed Light on Early Real Estate

Last month a team of archeologists in Peru, uncovered what is thought to be one of the oldest cave drawings depicting the commercial exchange of property. The drawings themselves are formed from cochineal (Dactylopius) – an insect known to have lived more than 3,000 years ago – and the local indigenous chalk, and depict what scientists say is a prehistoric ‘agent’ trading livestock for a dwelling, in this case, thought to be one of the carved edifices in the Chachepoyas series of caves (east of Los Friopla township.)

How Old?

Initial carbon dating of some of the surrounding markings place the drawings’ creation between 20,000 – 22,000 years ago, not the oldest known (that honor goes to Maros, Indonesia,) but the earliest that shows some kind of exchange, and far earlier than monetary and financial systems.

Dr. Ramos Philippe, University of Lima, and his team were among the first groups on the scene to assess and analyze the paintings in their natural surrounds after reviewing photos and live video from the site. “It is quite extraordinary how these have survived uncovered for so long,” Philippe responded to journalists, “and the scene of the earliest commerce is exciting to understand pre-Inca trade that happened in this area of South America.”

What Do They Show?

The University released an overlay diagram emphasizing the more interesting aspects of the drawings, such as the dwelling, its new resident, a talisman of some kind that Philippe indicated might be a ‘trading icon.’ It also illustrates what is perceived as the selling ‘agent’ leaving the scene of the transaction with three animals – most likely representing a percentage of commission in both a symbolic and sign of value of exchange.

 

 

What’s Next?

When asked what’s next, Philippe was optimistic given the depths of the Cave series. “I am certain there are other treasures to uncover; at the very least a deeper understanding of the transactions that took place between these indigenous people and nomadic tribes who roamed the region 25,000 years ago,” he added. “Who knows if it stopped at real estate-like buying and selling? Perhaps there were cave inspectors and rudimentary mortgage negotiations too.”

Dr. Philippe’s excitement is obviously contagious in the scientific community. Both the National Geographic Foundation and Smithsonian Institute indicated they would be sending teams to investigate further after the first of April’s holidays.

This was an epic 2014 holiday post driven by hunger and some childhood memories.

As a recent trip to Japan underscored, I much prefer to buy them pre-cooked. (they have chestnuts in lots of food!)

Although it was tough to know what food it was in (see video at the end of this article!)

 

Chestnuts (Not) Roasting on an Open Fire

As a young lad, I remember gorging on chestnuts!

chestnuts-not-roasting-by-the-open-fire

There wasn’t less danger in the 60’s, but there was much less paranoia. So I recall sitting in front of our electric fire in England, placing raw chestnuts between the grill and waiting with excitement, like the small child I was, until the chestnuts popped. A fork was used to ungracefully remove the chestnuts (often ending up on the floor feet away), while ripping open the hot shells and then feeling our tongues burned as my siblings and I gobbled down the delicious meat.

Living in New York City years later, the corner stands of hot chestnuts and toasty pretzels often compelled me to go blocks out of my way, guided by the roasty smell and trail of shells littering the gutters — like a Hansel & Gretel forest trail.

Even today, the smell of roasting chestnuts transports me back to English winters and inspires one of my few culinary vices on Amazon Prime, where I order cooked, peeled bags of chestnuts frequently.

Fast forward to my supermarket trip last night.

Maybe it was the Christmas music playing from the loudspeakers on Granby Street (on my 200 yard commute), or the memories my mum’s birthday (yesterday) brought on, or maybe it was just fate that I spied a bag of raw chestnuts on my weekly food run.

Whatever fate transpired, I grabbed the bag with child-like eagerness, paid my $6.99 (wow chestnuts are expensive) and quickly drove home to cook.

A little sidebar about my cooking skills — put me in front of a website, and I can tell you what’s right, what’s wrong, and how to fix it in 15 minutes flat. Put me in front of a cooker, and I panic. It’s not that I can’t cook, rather that ingredients and I have a way of disagreeing about amounts; and cooking times are just a guide, right?

I diligently followed the instructions on the bag label that said “to roast chestnuts, cut an X into the flat side of each with a sharp knife.” Although, many of the chestnuts had no flat side; many of the X’s ended up looking like T’s, and many succumbed to the sharp knife to become chestnut halves.

Challenge number one came on reading the second set of instructions: “roast at 400 degrees… on a rimmed baking sheet.” Hmm… the only baking tray I have came with the rental I live in; it’s a thin aluminum tray that I think is placed under a turkey to stop splashes. It would work though, my culinary-less brain told me, so I placed the chestnuts in lines as the oven pre-heated to the set temperature.

 

Next came the timing issue. At 15 minutes, I grabbed a chestnut from the oven, and after playing “chestnut shuffle” to avoid burning my hands, found the nut wasn’t quite cooked enough. Fair enough, the ‘recipe’ said 20 minutes max, so I expected to have five more minutes before my chestnut feast.

So I dutifully waited the five minutes, tried another chestnut — same issue; so I let the tray sit in the oven for another 10 minutes while I finished watching the most recent episode of “The Flash” on Hulu.

Time to take those chestnuts out! By this time, I was hungry and salivating with the same expectations of the young child who had roasted by the electric fire.

Unfortunately, challenge three was a true cooking conundrum. I have no oven mitts. Umm, I have a MacGyvermoment as I grab a hand towel from the bathroom, place the baking sheet on the countertop and begin the chestnut selection process for the appetizer, main course and dessert.

First nut… a little overcooked, but that was okay; there was a whole sheet of yummy chestnuts to select from. Second nut… a little overcooked too, but probably because it was in the same area as the first, obviously.

I am nothing but an optimist and went through the whole tray expecting just one to be cooked to perfection, even biting down on a couple that would’ve looked like a cowboy testing the gold coins of the old west if anyone had been there watching — and not rolling around on the floor laughing at my predicament.

Fast forward 30-something chestnuts, and I found nut-nirvana… one of these brown delights was indeed cooked to nutty perfection; and as I bit down on it, after clearing off the two plates of burnt, dry and tasteless husks, I was instantly back in our house in England on a blustery winter’s day, enjoying the treats of the electric fire. Yum!

This morning, as I came into the office, I announced that I would like to write a blog post to share the insights learned from my “chestnut catastrophe,” so that everyone can ultimately enjoy the taste of roasted chestnuts, perfectly cooked, perfectly prepared, and perfectly delicious.

So here’s the link to buy them on Amazon. Enjoy!


For my 2017 gag – driven by the idiocy that was our competitors at the time “homes.com is a silly name” – I decided a rebrand was in order

 


 

Out With The Old, In With The New: Announcing trulowtor.com

 

Trulowtor

 

Dear Readers,

We are excited to announce that as of April 2016 Homes.com will now be known as trulowtor.com.  After both extensive research and closely monitoring industry peers and their naming strategies, the easy to recognize and memorable domain name of Homes.com will be retired, and the current search portal and services business will be rebranded to trulowtor.com.  In a recent Geek Wire article, a top real estate industry executive states, “if you picked a real word like Homes.com or something silly like that,  [the domain] actually costs [real] money.”  Taking this comment to heart, the team at Homes.com conducted exhaustive consumer research and determined that a less silly and more nonsensical name would make sense. Four separate focus groups from around the country picked trulowtor.com as a more serious name that consumers would eventually identify with, and potentially remember, all while improving the brand’s trust with consumers.

“We’ve been listening to the industry and have decided that the name ‘Homes.com’ is too silly and simply doesn’t make sense for a real estate portal offering almost 3 million homes for sale or rent,” said David Mele, president of the former Homes.com. “Based on our core value of ‘collaboration’ we worked closely with a sample of American homebuyers to arrive at the name trulowtor.com. It just makes sense to us, to them, and, over time, we’re sure it’ll make sense to consumers too.”

The memorable and easily recognizable name, Homes.com, will be offered for auction in the coming months, and with a reserve price set at one billion dollars it’s sure to garner the interest of domain aficionados, investors and Silicon Valley startups. “A name as obvious as Homes.com may be silly for real estate,” said Grant Simmons, VP of Entertainment at trulowtor.com, “but for a new venture in, say, medical supplies, it may make a perfect branding play.”

Anyone with a business can relate to the fact that branding is hard, and sometimes it takes a few swings before you really hit the ball out of the park. Some things that our focus groups took into consideration when brainstorming our brand’s future direction were: potential for growth (with no meaning in the English or American-English language, trulowtor was a strategic pick in the hopes of expanding our company internationally), bananagrams scores (trulowtor.com comes to a respectable 12 points), and our core mission.

“We really wanted something outside the box that would stick with our audience and represent our core values, and Homes.com just didn’t do that for us,” said DeVante Batts, Director of Millennial Engagement at trulowtor.com. “Homes.com was too plain, too in-your-face, and didn’t grab the mission of our business; to connect homebuyers and home sellers. People don’t know how hard it is to explain to others what Homes.com is. But trulowtor, oh, as soon as I say it people automatically connect the dots.”

Our market research suggested that the American public, particularly millennials, want to be a part of something special, something mysterious and unique. Initally naming our brand Homes.com was like picking the low-hanging fruit, so we decided to aim higher. When it comes to the core purpose of our business, we don’t want to just help you find a sensible home, we want to help you find the homes of your dreams, a purple unicorn, and we feel as though our new brand better reflects that.

Welcome to trulowtor.com.


About the website formally known as Homes.com:

Homes.com is a top real estate search destination, visited by more than 16 million consumers each month. Homes.com leverages search visibility to connect this in-market audience with real estate professionals in their local areas of interest. Homes.com offers the following real estate marketing and media services: brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation to help real estate agents and other real estate related partners succeed online. For more information, visit www.Homes.com.