Brighton SEO 2026 Shines
Sunshine around the Brighton Centre, great talks, mediocre fish and chips, old friends and new ones. Brighton never fails to deliver a good beer and conversation.
Read more →Evaluating Celebrity Reach via "CoolRank"
A "new" correlation for celebrity and popularity — first cooked up as an April Fools gag at The Search Agency in 2013. There is no CoolRank. But perhaps there should be.
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Pubcon Austin 2025 Recap: LLMs and Two Ridiculous Rides
An AI-powered choose-your-own-adventure in a city where tacos are currency. My first Waymo, a talk on what AI knows about your brand, and the Gandalf of conferences.
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Welcome to the Knowledge Arms Race: An SEO Week Recap
A heady mix of insights, laughs, and existential dread. It's no longer about ranking pages — it's about being known, understood, and cited by the machines.
Read more →Ten Timely Tips for Terrific Title Tags
First published in Search Engine Watch back in 2014. Much has changed in SEO, but the importance of the title tag can't be overstressed. Here's how to write ones that earn the click.
Read more →April Fools 2019: Real Estate Is the New "World's Oldest Profession"
For my 2019 gag, I thought a little coup des mots on the "world's oldest profession" might be fun. Cue ancient cave paintings, a prehistoric agent, and a 20,000-year-old commission.
Read more →Chestnuts (Not) Roasting on an Open Fire
An epic 2014 holiday post driven by hunger and childhood memories. Put me in front of a website and I'll fix it in 15 minutes flat. Put me in front of a cooker, and I panic.
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